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Using Video to Sell Your Denver Home

July 24, 2010 By

As real estate agents look for more innovative ways to market the homes they are trying to sell, it should come as no surprise that an increasing number are choosing to create videos of the homes they are handling. After all, if a picture is worth a thousand words, a video must be worth a million! But, is creating a video of your home the right marketing strategy for you? And, if so, how do you go about shooting a successful home marketing video?

According to most industry experts, creating a video of the property for sale is appropriate with nearly every listing. Even those properties that are lacking curb appeal can benefit from a video, as the videographer can shoot the video in such a way to draw attention to the most positive aspects of the property. In fact, the only properties that really won’t benefit from a video presentation are those that are expected to move quickly without the help of extensive marketing.

While you might thing that producing a professional video is too costly, the reality is that the process is less expensive than most people think. Compared to traditional marketing media, such as producing television and radio ads, creating print materials and utilizing billboards and benches, shooting a professional video and posting it to the Internet is far more affordable and can fit within virtually any marketing budget.

Of course, in order to enjoy the benefits of using a video as marketing strategy, you need to know what characterizes a good Web video. In short, a Web video needs to focus on three primary areas:

  • Providing an authentic presentation
  • Delivering an interesting and compelling message
  • Presenting a quality production that is enjoyable to watch

As with any ad campaign, your Web video also needs to encourage the viewer to take action. Clearly, your goal is to get the viewer to contact you for more information or to set up a viewing of the home. As such, your video needs to show the viewer enough to generate interest while also answering the key questions the potential buyer might have. At the same time, a video that is clearly nothing more than a sales pitch is going to turn off potential buyers. After all, when it comes to Web video, the viewer has no incentive to watch the entire video unless he or she is truly interested in learning more about what the home has to offer.

Once you have mastered the art of producing compelling Web videos, the distribution opportunities are virtually endless. While YouTube is an obvious option for posting your video, you can also place your videos on other social media Websites such as Facebook. You can even put your videos on your real estate Website or you can send them via email to potential buyers.

The bottom line is that a large number of potential buyers are now starting their property searches on the Internet. By providing them with as much Web-based information as possible, you will be certain to generate more leads and to satisfy the needs of a broader range of interested buyers.

About the Author: John Allen is a Sarasota real estate agent specializing in Downtown Sarasota condos and other fine residential properties. For more information, visit his award-winning website http://www.buysarasota.com

Filed Under: Denver Real Estate Tagged With: , , ,

Marketing a Denver Home: Five Essential Tips

July 12, 2010 By

Thankfully the property market is beginning to look up, with real estate experts advocating that we are well and truly in a buyer’s market. However, that is not to say that those selling their homes do not need to employ the latest tactics and marketing strategies. Denver home sellers certainly need to be able to use the best possible tactics to achieve a maximum fair market value for the sale of their property, with Denver home buyers being particularly up on the market. As a result, you may need a few hints and tips to get you started and ensure that success is within easy touching distance.

The five Denver home marketing tips will get you started and ensure the best possible level of success:

* Accurate Value Assessments – When marketing your Denver home, you must establish an accurate price for your home to ensure that you do not have to undertake price reductions at a later date. Setting the right price for your property will attract buyers without putting them off with apparent reductions that indicate initial overpricing or even worse – that your property is unsellable.  Avoiding reduction marketing campaigns at all costs is an absolute must so making sure you get the price right first time is the best solution for all involved.

* Choose a Good Day for Marketing – A Multiple Listings Service (MLS) is a fantastic tool to use when marketing your Denver home but does not achieve success on its own. Instead, you have to choose when your listing is to go up to achieve the maximum impact possible. The more people that see your listing, the more likely your property is to sell quickly. The best day to list your property is Friday to grab weekend browsers, with other weekdays being relatively undesirable.

* Get Web Savvy – Home buyers all over the world are becoming more and more reliant on the Internet to find the best possible properties. As a result of that though, those sellers that are not Internet savvy may suffer as a result. This is why you should hire a local Denver real estate expert that has experience in marketing strategies to sell property online.

* Use the Categories Extensively – If you have ever been on a property website then you will be fully aware of the fact that prices tend to fall into specific category ranges and buyers use them to search effectively. As such, your property should fall within the best possible category for maximum sales impact. For example, if your comparative market analysis (CMA) recommends listing your home as $376,000 then you should take it down to $375,000 to ensure that it is listed in the $350,000 to $375,000 category.

* Check Out the Market – Although you will not need to do this during the good times, if the local market is under conditions that may harm your chances of selling your home you may need to scout the local area to see if there are any foreclosed properties up for sale in your area. A local real estate agent can do this for you. If there are foreclosed properties available for a low price to gain a quick sale then you may want to consider waiting to list your property.  The likelihood of you attracting a good price for your property in such conditions is low so wait until the market picks up.

With these marketing strategy tips in mind, you will find that your Denver home will sell much more effectively and quicker than would otherwise be possible. Adhering to them will definitely get you the best possible deal so make sure that everything is in place in line with these tips.

Dylan Taft is an experienced Hudson Valley real estate professional working in home sales and purchases. Visit Dylan’s professionally optimized website for more information on property taxes, and details on the Ulster County real estate area.

Filed Under: Denver Real Estate Tagged With: ,

Luxury Home Sales Jump 62% in Denver Area

June 28, 2010 By

Sales in the Denver area of homes priced at $1 million or more jumped 61.8 percent in May from a year earlier, the Denver Business Journal reported, based on Coldwell Banker Residential Brokerage’s monthly report on high-end sales. The median price of Denver luxury homes sold in May was $1.28 million.

The Coldwell Banker report also stated the following luxury home comparisons of May 2010 to May 2009:

  • 55 homes priced at $1 million or more sold in the metro area, up from 34
  • Average of 122 days to sell, down from 131
  • Average 93 percent of seller’s asking price, up from 83 percent

“The increase in million-dollar sales in the Denver area is an encouraging sign that the mid- and upper-end of the local housing market continues to recover from last year’s sharp downturn,” Chris Mygatt, president of Coldwell Banker Residential Brokerage in Colorado, said in a statement.

The federal homebuyer tax credit deadline probably helped boost sales of luxury homes last month, he said. The improving U.S. economy, rising consumer confidence and mortgage rates at historic lows also seem to be encouraging many buyers to get into the market.

Filed Under: Denver Real Estate

Top 7 Reasons Why Single Women Outpace Men in the Real Estate Market

May 27, 2010 By

According to a report recently released by the National Association of Realtors®, single men made just 10% of home purchases in 2009 while single women accounted for 21% of purchases. This is a new trend when compared to a couple of decades ago. So why are single woman now accounting for such a disproportionate percentage of purchases compared to single men in recent years?

In 1981, which is when the NAR (National Association of Realtors®) first started tracking such data, the percent of single women and the percent of single men who were purchasing homes was equal at 10%. Over the years, however, single men have held steady at the 10% rate while women have more than doubled their house purchasing power. While the NAR doesn’t attempt to explain this shift, there are likely to be several reasons for the increased purchasing power of women in the United States. These include:

1.) Single women in certain professions make more money than their male peers – our recent economic troubles have highlighted this fact as women in careers traditionally dominated by women, including healthcare and education, have held steady while male-dominated industries have suffered.

2.) Many single women are interested in finding ways to safeguard their net worth – as women become increasingly independent, they are taking a greater interest in finding ways to protect their net worth.

3.) Single women are becoming interested in supplementing their income and subsidizing their mortgage, not just saving for their retirement.

4.) Single women tend to have thrifty habits as opposed to being overly focused on consumption and spending money each month toward a mortgage is seen as a thriftier option than paying rent.

5.) Many single women have come to realize that “landing a husband” does not constitute a financial plan.

6.) Single women see real estate as a way to protect their assets – while asset protection was once viewed as part of the “man’s world,” times have changed as women have increasingly started to take control of their own finances.

7.) Widowed seniors still comprise a good percentage of the single women who are purchasing homes. This demographic has remained relatively steady while women purchasing real estate in other single female demographic areas has increased.

In short, the NAR has found that single women are the second largest group of adults who are purchasing homes. In fact, they account for one-quarter of first-time home buyers as well as 17 percent of repeat buyers. Therefore, the single female demographic is certain one that real estate agents cannot afford to ignore.

Jolenta Averill is the broker|owner of Lake & City Homes Realty, a full-service real estate brokerage based in Madison, Wisconsin specializing in Madison Golf Course Communities, Luxury Madison Homes, Madison Lakefront Property and Downtown Madison Condos. Visit www.LakeandCityhomes.com or call Jolenta at (563) BUY-SOLD today to discuss your specific requirements.

Filed Under: Denver Real Estate

A New Year In A New Market

January 6, 2010 By

2010 real estate market A New Year In A New MarketIn 2009, it was hard to drive through a neighborhood without seeing a multitude of for sale signs. Inventory was high and sales were low. Frustration was lurking in every aspect of real estate from banks to brokers. Now that the New Year is finally here, a new housing market seems to be upon us. So why was it so difficult to see coming?

When I initially did my training as a real estate agent, I was taught to negotiate deals that ultimately ended in a win-win scenario. In 2009, win-win seemed rare with the majority of deals ending in win-lose with the seller usually on the losing end of the stick. Agents representing sellers have resorted to a “damage control” type of approach when presenting their clients with the only available offers. We as real estate agents tried to paint a sunny picture but the reality of a down market was starring us in the face. Needless to say, it wasn’t fun to be a real estate agent in 2009.

With customer and industry professionals alike looking for the light at the end of the tunnel a lot has been written over the past year as to when this would come to an end. All through 2009 real estate experts tried to predict the precise moment the real estate market would bottom out. In most cases it was difficult to forecast trends in either direction due to the injection of government stimulus money. Buyers looking to capitalize on the tax credit were only pushing one sector of real estate (first time home buyers) creating an unstable, almost false increases in sales. Sales trends were represented by peaks and valleys on sales charts across the nation. Now we are seeing other areas of real estate starting to incline (luxury, commercial, land, etc) which supports the theory that there is organic growth in the overall market.

Now in 2009 with the luxury of hindsight, I think it is safe to say that 2010 will surely be a new market. The new market that has had a cleansing of sorts bringing buyers and sellers a little closer in terms of expectation and realizations. Hopefully with better days ahead it will once again be fun to be a real estate agent.

Lou Lynch is an internet technology professional with experience in web development, online marketing, search engine optimization, sales and social media marketing. He has a diverse background gained from experience in several levels of business ranging from start-up ventures to corporate management.

Filed Under: Denver Real Estate Tagged With: , ,

Money Saving Tips On Winter Energy Costs…Including An App For That?

December 24, 2009 By

There’s no getting around it…energy costs are increasing and it is reported that the “average” U.S. household will pay $2,300 this year on residential energy costs. Of that amount, heating will account for almost 45 percent. According to the U.S. Department of Energy’s Energy Information Administration homes heated with natural gas will pay about $30 more compared to last winter, while those heating with electricity will pay about $80 more.

If you’re interested in cutting these costs, here are some easy things you can do.

  • Turn down the thermostat. Lowering it by just 1 degree can reduce heating energy costs up to 5 percent–between $35 and $70, depending on the fuel used to heat the home.
  • Plug leaks.

    Even the smallest gaps between windows and doors can collectively add up to big energy losses. Simply plugging these leaks with caulk or other materials is something that most homeowners can do themselves and is the first action that should be taken to combat high heating fuel costs. Once these leaks are sealed, homeowners should also consider installing proper insulation, especially in the attic and crawl spaces. By doing these two things, American households can reduce home heating costs by up to $180-$340 per year, depending on the fuel used.

  • Don’t heat empty space. About 80 percent of space is usually not being used at any given time. Closing vents in unoccupied rooms and using small space heaters (make sure they are fairly new and up to current safety standards!) to heat occupied areas can save a significant amount of energy and money.
  • Use a programmable thermostat. The initial outlay of about $100 can save American households up to 10 percent on their home heating bills–up to $90-$170 a year.
  • Set the hot water heater to 130 degrees. Use cold water when washing clothes to save more energy and reduce bills for water heating.
  • Replace the most used lighting bulbs with compact fluorescent bulbs. The result will be a savings of about $135 over the lifetime of the bulbs.
  • Look for the label when replacing systems. When choosing a new heating and/or cooling system, windows, or appliances, consumers should purchase models with the ENERGY STAR label.
  • Save gas on the road with a few simple measures. Tune the engine (4 percent savings), use the recommended grade of motor oil (1-2 percent), keep tires properly inflated (up to 3 percent), curb aggressive driving (10 percent on average, but could be as much as 33 percent), and remove unnecessary weight from the trunk (2 percent per 100 pounds). Of course, you can save even more by carpooling, taking public transportation, riding a bike or walking.
  • There’s an apps for that! – In fact there are many.

    One of the most exciting of the lot is Tendril Vantage Mobile’s solution. The app, slated to start launch in 2010, will be serve as an interactive energy management platform that will allow consumers to see their real time energy consumption and cost fluctuations. Another engaging feature is the ability to control appliances and thermostats remotely.

Licensed in Virginia, Maryland, and D.C., Kevin Koitz, with The Koitz Group @ Long and Foster RE specializes in high end Washington DC real estate and surrounding luxury communities in Montgomery County Maryland & Northern Virginia. Visit his Bethesda Real Estate blog or his Chevy Chase Real Estate download film

guide to get a flavor for some of finest communities in the DC Metropolitan Area.

Filed Under: Denver Real Estate Tagged With: ,

Denver Market Trends – November 2009

December 24, 2009 By

Denver Metro Residential & Condominium Listings

% Change vs
NOV 09 Prior Month Year Ago
Single Family (Res + Cond)
Active 18,061 -4.67 -17.00
Under Contract 3,444 -29.86 -5.31
Sold 3,599 -9.07 23.25
Avg DOM 81 -12.77 -13.49
Avg Sold Price $238,852 0.02 5.27
Residential
Active 13,575 -5.57 -19.08
Under Contract 2,727 -28.24 -6.71
Sold 2,751 -9.86 16.82
Avg DOM 79 -14.13 -15.05
Avg Sold Price $265,498 1.42 9.46
Condominium
Active 4,486 -1.82 -10.03
Under Contract 717 -35.41 0.42
Sold 848 -6.40 50.09
Avg DOM 88 -10.20 -9.28
Avg Sold Price $152,409 -5.60 -5.70

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* Based upon information from Metrolist, Inc.. This representation is based in whole or in part on data supplied by Metrolist, Inc.. Metrolist Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist, Inc. may not reflect all real estate activity in the market.

sherlock holmes 2009

For more detailed Denver market trends and home prices visit our Denver luxury real estate website or contact us anytime.

Filed Under: Denver Real Estate Tagged With: , , ,

Market Market Conditions – October 2009

November 12, 2009 By

Denver Metro Residential & Condominium Listings

% Change vs
OCT 09

 Prior Month Year Ago
Single Family (Res + Cond)
Active 18,945 -4.48 -18.06
Under Contract 4,910 -6.08 9.01
Sold 3,958 2.91 -7.57
Avg DOM 93 -2.74 -1.59
Avg Sold Price $238,807 -4.90 2.81
Residential
Active 14,376 -4.45 -19.43
Under Contract 3,800 -5.68 4.14
Sold 3,052 1.70 -9.86
Avg DOM 92 -4.17 -1.08
Avg Sold Price $261,771 -4.61 4.64
Condominium
Active 4,569 -4.57 -13.43
Under Contract 1,110 -7.42 29.82
Sold 906 7.22 1.12
Avg DOM 98 1.03 -3.92
Avg Sold Price $161,451 -4.06 -1.96

* Based upon information from Metrolist, Inc.. This representation is based in whole or in part on data supplied by Metrolist, Inc.. Metrolist Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist, Inc. may not reflect all real estate activity in the market.

For more detailed Denver market conditions and home prices visit our Denver real estate stats website or contact us anytime.

Filed Under: Denver Real Estate Tagged With: , ,

Denver Market Trends & Statistics – September 2009

November 12, 2009 By

Denver Metro Residential & Condominium Listings

 % Change vs
SEP 09

 Prior Month Year Ago
Single Family (Res + Cond)
Active 19,834 -1.93 -17.09
Under Contract 5,228 -0.38 -0.78
Sold 3,846 -1.51 -9.82
Avg DOM 96 2.36 -0.27
Avg Sold Price $251,112 0.04 4.88
Residential
Active 15,046 -1.67 -18.65
Under Contract 4,029 -1.88 -5.04
Sold 3,001 -2.12 -10.84
Avg DOM 96 2.13 1.05
Avg Sold Price $274,433 0.17 5.50
Condominium
Active 4,788 -2.74 -11.77
Under Contract 1,199 4.99 16.86
Sold 845 0.72 -6.01
Avg DOM 97 -1.02 -4.90
Avg Sold Price $168,288 0.72 3.91



* Based upon information from Metrolist, Inc.. This representation is based in whole or in part on data supplied by Metrolist, Inc.. Metrolist Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist, Inc. may not reflect all real estate activity in the market.

For more detailed Denver market trends visit our Denver real estate website or contact us anytime at 303-522-5544.

Filed Under: Denver Real Estate

Denver Market Trends & Statistics – August 2009

November 12, 2009 By

Denver Metro Residential & Condominium Listings

% Change vs
AUG 09

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Prior Month

 Year Ago
Single Family (Res + Cond)
Active 20,225 -3.18 -17.94
Under Contract 5,248 -0.72 -6.12
Sold 3,905 -12.05 -14.02
Avg DOM 95 -5.14 -3.68
Avg Sold Price $251,008 -0.68 -3.87
Residential
Active 15,302 -3.34 -19.67
Under Contract 4,106 -2.19 -7.58
Sold 3,066 -12.00 -14.38
Avg DOM 94 -4.08 -3.09
Avg Sold Price $273,972 -0.97 -3.71
Condominium
Active 4,923 -2.71 -12.06
Under Contract 1,142 4.96 -0.44
Sold 839 -12.24 -12.70
Avg DOM 98 -10.09 -5.77
Avg Sold Price $167,090 0.94 -3.87

* Based upon information from Metrolist, Inc.. This representation is based in whole or in part on data supplied by Metrolist, Inc.. Metrolist Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist, Inc. may not reflect all real estate activity in the market.

For more detailed statistics visit our Denver Luxury Real Estate website or contact us anytime at 303-522-5544.

Filed Under: Denver Real Estate
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