SOL Lingerie 2010 Ad Campaign Launch Party

FOR IMMEDIATE RELEASE
August 10, 2010

August 25th CALENDAR OPPORTUNITY

SOL Lingerie 2010 Ad Campaign Launch Party

WHAT: The SOL Girl has parked her truck from her Road Trip and taken to the
skies!  Destination SOL!  Join us Wednesday August 25th from 5-8pm as SOL…Store
of Lingerie, one of the country’s leading lingerie stores specializing in bra
fitting and fine European intimate apparel,  celebrates the ‘Denver Based Flight
Crew’ that created SOL’s 2010 Ad Campaign: SOL Air.

Wednesday August 25th from 5-8pm is the opportunity to get your picture taken
with the SOL Girl and get her autograph. Meet Cindy Johnson, SOL’s co-owner and
the Creative Director behind the entire concept, as well as all the other talent
who made it happen: Photographer, Jody Zorn of Zorn Photo, graphic artist Bari
de Jaynes, hair stylist Sedrique, SOL Girl Tiffany Vartanyan and the rest of the
talent.

Mix and mingle over drinks and airline peanuts. Everyone who attends receives
their very own custom SOL Air luggage tag and is automatically entered to win a
$500 shopping spree at SOL!  Shop the new Fall styles that have just arrived and
the Behind the Scenes video of the shoot will be shown for the first time
throughout the evening.

A percent of proceeds will be donated to Wings Over the Rockies Air & Space
Museum who generously offered their site as the location for the SOL Air photo
shoot.

WHEN: August 25th, 5-8pm

WHERE: Sol…store of lingerie
248 Detroit St  (in Cherry Creek North)
303-394-1060
www.SOLlingerie.com

CONTACT: Janelle Kenny
303.548.4731
janelle@sollingerie.com

Banner photo by pbo31, available under a Creative Commons Attribution-Noncommercial license.